Here at LSi, your Promotional Heroes are always on the lookout for the newest products, the hottest trends and the latest techniques. We do this so we can ‘save the day’ with our new ideas and help find the perfect solution to your marketing needs. Which is why this week we visited Printwear and Promotion Live.
The show aims to showcase new products, garments, techniques and equipment, whilst also offering its attendees expert advice and inspiration. As the first show of 2020, it is the perfect opportunity for our team to showcase what they think will be hot this year.
Over the years the focus on the effect we are having on our environment has become more and more prominent. As an industry, we have seen this with the increasing number of eco-friendly products that have started to become available. But it seems that 2020 is the year to make a change as the main trend of the day seemed to be the focus on environmentally friendly clothing.
Brands have used two different methods to achieve this eco status. The first was using organic cotton, which is grown without the use of synthetic fertilisers or toxic pesticides and has 91% less water consumption compared to a conventional cotton one. The other method is to utilise plastic bottles by recycling them to create polyester that can be mixed with other materials to create clothing.
So, if your company is on a mission to become more eco-friendly, or you want to find out more, then get in touch with one of our sales advisors today to find out more about eco-friendly clothing.
It was a huge trend last year that seems to have grown even more this year, as most brands are now offering their very own on-trend sportswear range that is perfect for personalising with your logo. With more and more people opting for a healthy lifestyle or simply choosing to utilise sportswear as casual clothing to wear to the shops it is a perfect way to get your brand to be seen.
As well as a large collection of sportswear ranges, we also saw an increase of ‘cool fit’ workwear, which incorporates the corporate look and structure of workwear such as polos with the comfortable and lightweight fabric that is used in sportswear.
Talking to our suppliers at the show, we discovered that customers as a whole seem to be moving away from the cheap easy fix clothing solutions, as there is become an increasingly larger demand for higher-end clothing. With this higher-end option, you can expect higher quality and thicker materials, a sleeker and more stylish end look and a durable and long-lasting item.
Although cheaper options are still perfect for one-day events and some industries, for those looking for an alternative higher-end option, we will now be able to offer numerous options that can still be branded with your logo or artwork.
Whether it was sportswear, hoodies, polos or t-shirts we saw a lot of brands offering new colours within their collections. These where mostly pastel pinks, oranges, yellows, greens and blues, suggesting that there is becoming more of a demand for retail style clothing as well as traditional workwear garments.
As these are what we predicted to be the top clothing trends for 2020, expect to see a lot more information on these type of items throughout the year. If you have any questions regarding any clothing items, please call a sales advisor on 01274 854996 or email sales@LSi.co.uk.